H&M Wagner & Sons Foodservice

2021 Fall Buzz Magazine

H & M Wagner "The Buzz" digital magazine. Read what's Buzzing in the resatrant world. Browse new recipes, features and benefits of foodserivce products, industry trends and more!

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1 HMWagner.com With the ongoing pandemic and missed holiday celebrations last year, there will likely be pent-up demand for holiday favorites to bring cheer this year. Below we look at a three trends to consider as we head into the holidays: • Consider offering a hybrid of holiday meal kits and pre-made holiday meals for delivery, as well as a holiday menu for guests opting to eat on-premise. This makes it possible to reach consumers who may be hesitant about a sit-down holiday meal at a restaurant, as well as those who have been craving a return to on-premise holiday meals. • Offer plant-based options, rather than traditional turkey or ham, as the centerpiece of holiday meals. For example, one operator has offered maple-glazed seitan roast with mashed potatoes, skillet gravy, cornbread stuffing, and pear-ginger cranberry sauce for an entrée in place of turkey. • Make the sides showstoppers. Mashed potatoes and sweet potatoes are fan favorites during the holiday season. To Datassential's Seasonal LTOs HotShotReport Below we look at the percentages of consumers who associate certain holidays with limited time offers (LTOs) and specials. 47% Thanksgiving 44% Christmas/Hanukkah/Kwanzaa 26% Halloween 19% Valentine's Day WHAT'S TRENDING THIS HOLIDAY SEASONS? With missed holiday celebrations last year, there will likely be a demand for holiday favorites to bring cheer this year. • Consider offering holiday meal kits and pre-made holiday meals for delivery, as well as a holiday menu for guests opting to eat on-premise. This makes it possible to reach consumers who may be still hesitant about sit-down holiday meals at a restaurant, as well as those who have been craving a return to on-premise holiday meals. • Make the show-stopping sides. Mashed potatoes are fan favorites during the holidays. Elevate your sides with global seasonings like white-pepper gravy. Featured Item: Traditional Mashed Potatoes #451065 · 6/4 LB

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